With millions tuning in to the largest football game of the year in a few weeks, what better time for consumer electronics giant Best Buy to team with comedian Amy Poehler for a brand-bolstering commercial?
The Saturday Night Live alumni and Parks and Recreation star will be featured in a 30-second spot during the first quarter of the big game, fresh from her hilarious co-hosting duties at the 70th Annual Golden Globe Awards. Said Scott Durchslag, president of online and global e-commerce for Best Buy to the Associated Press, “Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing – making technology simple.”
Combining the star power of Poehler with a few choice promotions, Best Buy’s increased brand awareness in upcoming weeks truly has the ability to make the sales potential from the stalwart company soar.
Getting Ready for Kickoff
As so much money is invested into their new television commercial, you can be sure that the buzz surrounding Best Buy will be high for some time. Rather than waiting until just before the big game to get the buzz going on your own site, convention dictates that now is the best opportunity to begin increasing your own audience’s awareness of the Best Buy brand and how they can help them score big on game day.
For football fans and enthusiastic party hosts, now is a great time to upgrade their television set to a stunning Samsung 46″ Class LED 1080p 120Hz Smart HDTV, Plasma TV, or any of the many that will be on sale. There are tons of top quality low priced units available through the Best Buy Outlet Center for budget-conscious consumers as well, or they can sort through weekly specials and sale events for more chances to save.
Cashing In on the Holidays
Those site visitors still waiting for the perfect chance to use their holiday gift cards could likely make preparing for their playoff party their first opportunity for a viable purchase. If they’ve not necessarily the credit left on their gift cards for a Home Theater system though, Best Buy also offers a selection of laptops, mobile phones, gaming consoles, and other electronics to round out their digitally connected lives. If they have a technological need or want in mind, Best Buy likely has the answer.
4th and Inches
Retailers as a whole have been hurting for some time, but Best Buy is banking on Amy Poehler’s likeability and discounts on popular products to keep them in contention among their competition. Amidst an air of uneasiness from critics, they continue to keep customers engaged with a series of timely sales and friendly, forward-thinking marketing content. Only time will tell how successful this latest ad campaign will be, but you can only benefit from their efforts by promoting the Best Buy affiliate program on your website today.