Esurance Courting Consumers with Star Trek Into Darkness and SXSW Promotions

Satisfied customers know that Esurance was born online, raised by technology, and majored in efficiency, but did they also know the company sponsors recruits of the Starfleet Academy?

Following their promotion of the wildly popular and successful 2009 science fiction action film Star Trek, Esurance is once again partnering up with Paramount Pictures to promote the upcoming 2013 sequel Star Trek Into Darkness. The J.J. Abrams directed sequel will introduce more Star Trek mythos to a new generation of fans, and serve as an excellent envoy to bringing the technology-friendly direct to consumer Esurance to the forefront of their car insurance needs.

For those a bit timid about boldly going where few car insurance companies have gone before, Esurance is also sending one lucky social media fan to the South by Southwest Music, Film, and Interactive Conference in Austin, Texas this year. Though set in the real world rather than in science fiction, experiencing SXSW® firsthand could very well make up for our current inability to travel at warp speed.

Showing Signs of Intelligent Life
With a foundation firmly set in the modern world, Esurance is more than capable of appealing to the youthful and young at heart- their promotion of Star Trek Into Darkness serving as a perfect example. Through the company’s Facebook page, fans will have access to a multitude of exclusive experiences aimed at piquing their interest in both the upcoming blockbuster film and Esurance.

As part of the promotional campaign, fans will be able to upload and share photos of themselves transformed into the classic extraterrestrial humanoids of Star Trek fame known as Vulcans. They will also have an exclusive behind-the-scenes look into the making of the film, in addition to wallpaper, screensavers, icons, and other digital content downloads. One lucky Trekkie will even win a trip to the U.S. premiere of Star Trek Into Darkness for themselves and a guest, and $2,500 in travel expenses. Not exactly a five year mission, but a fun time to be had nonetheless.

Dream Big with the SXSW® Dream Gig Contest
The annual film, emergent technology, and music festival known as South by Southwest has evolved into a must-experience event and pinnacle of pop culture. Through their partnership with SXSW®, Esurance will be sending contest winner Jason Zone Fisher of Cleveland, Ohio to attend the event as their official correspondent, complete with a brand new iPad, 10-day hotel stay, and a $2,000 stipend. Fisher was one of many social media aficionados who entered the contest, and those who voted for him or the other finalists are in the running to win $500 themselves.

Critical Response
Offering services to nearly 90% of the U.S. population in 34 states, Esurance continues to leverage their wealth of expert knowledge and online tools to provide users with an enjoyable car insurance experience. With their current prominence as promoters of both Star Trek Into Darkness and Austin’s South by Southwest festival, Esurance has an even greater opportunity to reach more users than ever before. In order to make the most of these great strides Esurance is making to reach their independent thinking, free spirited, tech-savvy individuals, start promoting their products today!

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