The Big Deal with Big Data – The Value of Consumer Behavior Information

If you’re anything like me, your day starts by hitting the snooze button a few times while negotiating with yourself about what is a responsible time to get out of bed. Once up, my next step is to open my laptop and respond to any e-mails I might have received … Read more…

California Anti Spam Law

California Anti-Spam Laws: Identify Yourself Or Suffer the Penalties

In 1994, commercialization of the world wide web started with a then astounding 10,000 websites. Shopping malls and banks began to “come online,” and now you could even order your pizza over the internet. Those were simpler times then, when aggressive advertising hadn’t quite yet taken off. Fast forward almost … Read more…

Time Running out for Thousands of California Affiliates – Relief from AB 155 Almost Over

2011 was a rough time for California-based affiliates as thousands lost their jobs after bill ABX1-28, the “Amazon tax,” was signed into law in July. Supporters of the bill expect it to bring in more than $200 million to the state in taxes collected by online retailers. The Amazon compromise … Read more…

Does Georgia’s New ‘Amazon Tax’ Really Promote E-Fairness?

The internet has been a threat to brick-and-mortar retailers for years, offering products without having to cover pesky overhead costs and drawing away those ever-elusive customers. These sales practices, whether intentional or not, have essentially been undercutting stores that were once the bastion of frivolous weekend spending binges. House Bill … Read more…