Credit Cards and Sports Sites – A Winning Team

If you think that promoting credit cards should only be relegated to websites containing strictly financial content, your head isn’t in the game. Sure, landing pages with credit card banner ads advocating smart spending to anyone from college students to retirees have the potential to generate quite a few clicks, … Read more…

“American Express Unstaged” Helps Usher Fans Groove with an Interactive Performance Experience in London

American Express has partnered up music video website VEVO and video-sharing website YouTube to present the seven-time Grammy winning and multi-platinum recording artist Usher live in concert from the Hammersmith Apollo in London on Monday June 11 at 4pm ET. The interactive art-in-motion experience will be directed by Hamish Hamilton, … Read more…

Senior Finance Executives Anticipate Moderate Growth, Jobs

According to the fifth annual American Express/CFO Research Global Business & Spending Monitor, there are mergers and acquisitions on the table and jobs to be had. The survey of 541 senior finance executives from the U.S., Europe, Canada, Latin America, Asia and Australia reported moderate optimism on May 15th in … Read more…

American Express: Syncing Social Media Savvy Consumers and Service Standards

The near-complete integration of social media into the lives of many consumers has made keeping these digitally-connected customers satisfied a full-time job for businesses. Whereas word of mouth would have spread a good (or bad) experience to only a handful of people in the past year (roughly 15 to 24 … Read more…