JCPenney Hires New Marketing Adviser, Adds New Designer Lines for Spring 2013

Following a tumultuous year that saw JCPenney wane in both market share and popularity among consumers, CEO Ron Johnson is fighting to restore the retailer’s glory with some powerful help from the industry. During JCP’s Q4 earnings call last week, Johnson announced the hiring of former Coca-Cola Chief Marketing Officer … Read more…

American Express: Syncing Social Media Savvy Consumers and Service Standards

The near-complete integration of social media into the lives of many consumers has made keeping these digitally-connected customers satisfied a full-time job for businesses. Whereas word of mouth would have spread a good (or bad) experience to only a handful of people in the past year (roughly 15 to 24 … Read more…