JCPenney Hires New Marketing Adviser, Adds New Designer Lines for Spring 2013

Following a tumultuous year that saw JCPenney wane in both market share and popularity among consumers, CEO Ron Johnson is fighting to restore the retailer’s glory with some powerful help from the industry. During JCP’s Q4 earnings call last week, Johnson announced the hiring of former Coca-Cola Chief Marketing Officer … Read more…

Keeping on Target with New Year’s Resolutions at Target

We’re only a week or so into 2013, but New Year’s resolutions are already becoming increasingly difficult commitments to keep. While some members of your online audience have already indulged in a double bacon cheeseburger or two, others are fighting to keep their vow of good health intact despite all … Read more…