Esurance Courting Consumers with Star Trek Into Darkness and SXSW Promotions

Satisfied customers know that Esurance was born online, raised by technology, and majored in efficiency, but did they also know the company sponsors recruits of the Starfleet Academy? Following their promotion of the wildly popular and successful 2009 science fiction action film Star Trek, Esurance is once again partnering up … Read more…

American Express: Syncing Social Media Savvy Consumers and Service Standards

The near-complete integration of social media into the lives of many consumers has made keeping these digitally-connected customers satisfied a full-time job for businesses. Whereas word of mouth would have spread a good (or bad) experience to only a handful of people in the past year (roughly 15 to 24 … Read more…