“American Express Unstaged” Helps Usher Fans Groove with an Interactive Performance Experience in London

American Express has partnered up music video website VEVO and video-sharing website YouTube to present the seven-time Grammy winning and multi-platinum recording artist Usher live in concert from the Hammersmith Apollo in London on Monday June 11 at 4pm ET. The interactive art-in-motion experience will be directed by Hamish Hamilton, … Read more…

American Express: Syncing Social Media Savvy Consumers and Service Standards

The near-complete integration of social media into the lives of many consumers has made keeping these digitally-connected customers satisfied a full-time job for businesses. Whereas word of mouth would have spread a good (or bad) experience to only a handful of people in the past year (roughly 15 to 24 … Read more…